GAIA
Branding / Digital / Visual Identity
Gaia is a holistic gym and spa dedicated to mindful movement and relaxation. it promotes a supportive, non-competitive atmosphere where wellness encompasses both physical and mental health.
Branding Concept
Gaia's identity features a circular wordmark that flows seamlessly, visually representing the brands well rounded values. The soft, hazy treatment of graphic elements creates an comforting feel, avoiding harsh contrasts.
UI / Digital / Web Design
For the website, I designed a pressure-free website that meets users where they are. The hazy and calm feeling carries over to digital touchpoints, with custom workout icons and community-driven testimonials to reduce fitness intimidation. The site also has generous negative space, allowing the interface to breathe just as Gaia encourages its visitors to do.