WAYPOINT
Packaging / Illustration / Branding / Digital
Johan and Leif Olsson, two Stockholm locals, got tired of hangovers messing with their adventures. After deciding to go 0% ABV, they quickly realized they missed the magic that came with sharing a drink. . . but the available alternatives fell flat.
And so, came Waypoint. Waypoint targets Eco-conscious Travel enthusiasts, and the packaging's main concept was based off the idea of not only being a drink, but an educational collectors item.
Packaging Design
For the packaging itself, I created vibrant illustrations of regional landmarks, while maintaining a clean, modern layout for shelf appeal. The typography was based off fonts used in old travel posters, to further match with the illustrations.
UI / Digital / Web Design
For the digital touchpoint, I created a responsive website design, emphasizing the brand's story and featuring custom illustrations, an interactive product gallery, customer testimonials, and cohesive brand language.