LAUGH NOW
Poster Design / Visual Identity / Promotional Event
Laugh Now is a set of three promotional posters for a comedy festival. The posters were designed to be "out there" and something that would make you stop and look out of pure bewilderment. For this project, I took the liberty of dressing up as a clown and using myself as the main design element
Visual Language
The trio of posters plays with fundamental design principles through their strict left, center, and right alignments, forming a cohesive set. I employed cut-out magazine typography for headers to amplify the exaggerated, chaotic energy of live comedy, and the red, yellow, and blue primary color palette feels eye-catching yet playful.
Social Media / Art Direction
I also art directed the social media page, which matches the zany, contentious style of the posters to get people interested and talking about the event.
